Rebranding might not be your top priority. It might not even be on your list of top 10 priorities. Maybe yours is holding up just fine. But is ‘just fine’ good enough?
The right branding can be the difference between surviving and thriving. It can build recognition and trust, inspire your team, and ultimately drive success.
Is it time for you to rebrand? Here are five signs the answer to that question is ‘yes, and like yesterday’.
1. Your team doesn’t use it.
Do all of your internal documents look wildly different from each other? Are your external communications lacking consistency? It’s likely because your team isn’t inspired by your branding. Not only do they dislike it, they don’t know how to use it – so they’re making up their own rules. Brand consistency isn’t just important to build trust, it’s proven to boost revenue.
2. Your website’s a patch job.
It’s difficult to use, and you’re not sure how to improve it. You know it’s bloated with content, but you just keep adding bits on until it starts to feel a bit like Frankenstein’s monster. You’ve started losing sleep because you’re scared it’s going to come alive and try to kill you in the night. Don’t worry, it won’t – but it’s probably scaring away your audience.
3. You last rebranded in the 1900s.
Time isn’t always a killer. Some brands last for years with just minimal tweaks, others need updates within the space of 12 months. But if you last rebranded in the 1900s – especially considering the way the world’s changed in the past 30 years – it’s likely you’ll need a refresh (and your website definitely will).
4. Yes, you’re changing.
Whether your business has gradually evolved, you’ve recently made big changes, or you’re planning a transformation, it’s likely your previous branding is no longer the right fit. It’s important your brand is both authentic to who you are right now, and will still be relevant in the near future – helping you to attract the right audience.
5. You’re not standing out.
Everything you’ve written about your organisation sounds like it could be about any one of your competitors. It says nothing about you, it’s bland, and your audience isn’t engaged. To lead the way – and not just try to keep up – you need to revisit what makes you different, overhaul your tone of voice, and get that messaging spot on.
Want to know what a rebrand can do for your organisation? Get in touch, we’ll tell you.