The creative you 
The people you 
The solutions you 
The team you 
The studio you 
The experts you 
The strategists you 
The designers you 
The writers you 
The developers you 
The attention you 
The results you 
What do you Need?


We’re Need, a strategic design practice working with cultural clients across the globe to tell their stories, challenge assumptions and overcome obstacles.

Run by Laura and Ed, we’re a nimble team with a diverse set of skills.

We specialise in arts and culture, education, charity, and community. But mainly, we just like working with good people who care about their impact.

need thinking Need Thinking. Us

Focused on figuring out what you need, our ethos lies in problem solving – leading to effective, enduring design.

A firm confidence in making the best choices for our clients, not the easiest, our process is rigorous and joyful, collaborative and engaging.

The end result? A brand, a website, a campaign, an all of the above – or none of the above – that makes sense to your audience, stands out from your peers and works for your organisation. Just what you need – no more, no less.

Our experience is extensive. The people we like working with most are keen to make positive change, value the problem solving process, and care about what they put into the world. People like this, and maybe you too.

We run a free event series called Jot. It’s for people who write – that’s anyone from copywriters, to emerging creatives, to social media managers, and beyond.

Find out more about Jot on the website or Instagram. You can also ask about any upcoming events, chat to us about hosting your own, or simply find out more about it by emailing with the subject line ‘Jot’.

If you’ve got a project you think we can add value to, get in touch with our founder, Laura. You’ll find more about us on Instagram. And if you’re interested in collaborating with or working at Need, tell us why.

Need Thinking Ltd.
S18, Many Studios
3 Ross St, Glasgow
Scotland G1 5AR