Copywriting training

Wouldn’t it be nice if your brand could avoid sounding like a template, a soulless AI script, or like your competitors? Our copywriting training helps you to avoid these common pitfalls, and instead create powerful, authentic copy that stands out to the right audience.

In one session, we’ll give you the knowledge, tools, and resources you need to establish and effectively use your brand’s unique tone of voice, write confidently with clarity, and cut down on the time it takes you to write.

This training package is for the person or small team that writes your business communications. When we say ‘business communications’, we mean anything from pitch decks to web copy, social posts to brochures, blog pieces to presentations.

You might not have the word ‘writer’ in your job title. But if any one of the following sounds like you, this course can help:

• I’m the only person writing comms for a small business, but I’ve had no training
  
• I’m part of a stretched team – I’m doing bits of writing, but it’s not one person’s role
• I’m often asked to ‘quickly write something up’ or ‘check the copy before it goes live’

Lots of things! Like:

• A clearer, more authentic tone of voice that’s unique to your organisation (one that doesn’t sound like bland, beige, generic AI output)
• Better, bolder, more effective writing that takes less time and energy to create
• Your tone of voice and copywriting cheatsheet for future use
• Confidence to critique and improve your own work
• Transferable skills to use across all communications

We’ll send out a quick pre-workshop survey to help us understand your brand, your skill level, and what success looks like when it comes to your communications.

If you’re doing the full-day training at our studio in Balfron, the session is split into two – sandwiched between some delicious brain-food (usually by Turnip the Beet, one of our local favourites).

1. Copywriting basics (10am – 12.30pm)
Why good copy is important, and what it looks like.

Covering:

• What makes copy engaging – and effective
• Common copy pitfalls (and how to dodge them)
• Standard writing rules for all comms
• How to critique and edit your own writing without getting into a Thesaurus-based mess

Takeaway:

• Knowledge of how to write better copy
• Cheatsheet sent out after the session

2. Finding and using your tone of voice (1.30pm – 4.30pm)
Helping you create and effectively use your organisation’s tone of voice. (If you already have one, we’ll refine it and help you use it consistently.)

Covering:

• What tone of voice is (and isn’t)
• Examples of different types of ToV
• How to sound authentic to you
• Live exercises to rewrite some of your brand comms in your new tone
• When and where to dial up and down

Takeaway:

• A clear and confident tone of voice for your brand
• A mini tone of voice guide with examples and rules
• A clear understanding of how to use your new tone of voice

Yes! After the session, you can send us your next piece of branded text and we’ll give you expert feedback with suggestions and refinements for free. Our feedback is always practical, kind, and focused on your brand.

You have the option to do it online or in person.

In person:

• Up to four people: At our studio in Balfron
• Over four people: Your space – we’ll come to you

Online:

• 2-hour condensed session
• Tailored to your time zone
• Works best for individuals or small teams of up to three people

Just ping us an email with the subject line ‘training’ and we’ll be in touch!